We kick off our campaign by unveiling White Bear Industries and our products with a keynote address given by its founder and CEO. It will be streamed live on the Facebook pages of Wired and Ars Technica and other tech based news sources.
Shortly after, the internet gets riled up.
We release a wrap on the cover of Time where White Bear Industries’s CEO, Dejuan Turner, is featured.
A few days after our grand unveiling, ads for White Bear Industries’s products will begin to roll out. Every ad will direct to White Bear Industries's website.
The teaser for the upcoming season of Black Mirror will appear when people try to purchase the products on the website.